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Feb 06

Have you ever felt too intimidated about video recording to even try to get a simple message out on YouTube?

If so, don’t worry, you’re not alone. I have the same problem. Consider the following video creation issues I discovered after a quick look through Google.

Right off the bat, I was told to buy the most expensive camera I could afford, since the quality of the video will suffer unless the camcorder is first rate.

Second, I discovered that EXPENSIVE tripods are a must. The tripod must cost at least $100 – $200 or it will wobble. I also learned that you need something called a “Lavaliere Microphone”. While I was trying to figure out what that was, I learned that you also need a portable microphone.

Next, I was given TONS of advice on panning, zooming, editing, narration, composition, lighting – and even extensive information on how to sort and pack your equipment.

Wait. There’s more. You also have to consider cue cards vs. memorization – voice inflection – facial expression – noise minimization – and STAGE FRIGHT (my personal favorite)

All of this would make a lot of sense if you were re-making “Gone With The Wind”, but it’s way over the top if you’re just trying to explain or sell something.

If you’re reading this, then presumably you understand the incredible power of video sites like YouTube, and you know that video accounts for more and more total internet traffic (52% to date). If you want the most pairs of eyes to see your message, you have to go video. But you may be asking yourself at this point how you can avoid all of the above nonsense to do it.

Good question. You could go for some expensive video editing software and – after overcoming a steep learning curve – create one of those masterpieces you see on YouTube from time to time. You know what I mean – a clever series of written messages which fade in and fade out, or leap on to the screen and then leap out, or dance around in a circle – all accompanied by perfectly synchronized music, of course.

Or, if you think that all of the above is a bit much just to get a straightforward message across, then why not consider something called “text to video” software?

If you haven’t heard of it, don’t worry. I hadn’t heard of it either until recently. But actually it’s been around for a while – only nowadays the speech sounds less robotic. The idea behind it is to simply paste or type the words you want spoken into your computer and it gets converted into audio speech.

This makes creating a video as easy as typing an email, and since more and more people would rather watch and listen to a message then read a message, this kind of software has real value.

The one major issue to bear in mind though, is how the program handles video. My advice would be that when looking for a good text to video program, you should get one that produces a computerized image, rather than just flashing the words on the screen as they are being spoken. Viewers are more comfortable watching someone talk, then being forced to read along with the script.

Learn more about a new text to video program called VideoGoRound.com at Jennifer Gordon’s site: VIDEOGOROUND.COM. Find out how VIDEOGOROUND will address these issues.

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